A Sonic Branding Collective

Created For Today's Sound-On World


Sonic Branding Is No Longer

A Nice To Have

It's As Important As Your Visual Identity


Music & Sound Transcend




What Is Your
Sonic Identity?

Do you have one?

"If you're going to focus on one thing this year make it audio branding." 

- AdAge

"Sonic Identity has become the latest front in branding's battle for (consumer) attention!"
- Bloomberg

"The explosion of touchpoints provokes a fundamental shift in how brands use and invest in audio assets."

- Forbes

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Bespoke System

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Proprietary Process

Our music intelligence process has guided some of the worlds most iconic brands!

Best In Class
Sonic Branding

Collaborating at Work

Best In Class
Creation & Curation

Best In Class
Music Intelligence

Technology & Industry Partners



Adobe Experience Cloud

Marketing Tech



Advanced Interest Based Segmentation



Audio Streaming



Predictive Analytics


Warner Music Group

Global Record Label



Music, Sports, Apparel


Universal  Music Group

Global Record Label

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Analysis + Forecasting



How Music Charts



Sync Search Tech

Happy Clients

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Leadership Team


Marco Vitali

Head Of Sonic Branding

Marco brings experience overseeing sonic branding for some of the world's most iconic brands to our collective.  A former business and creative partner of super-producer Nile Rodgers, Marco founded Sonic Lens to introduce the world’s most data-forward, insight and strategy-driven approach to Sonic Branding through a sophisticated process called “Music Intelligence.”  Pairing this guidance with best of breed partners and talent results in the most holistic sonic branding as well as the most awards in this field.  Marco Vitali is an award-winning audio branding executive, creative director, music producer and world class Juilliard violinist who has not only crafted some of the world’s most impactful sonic identity systems but has also collaborated as writer, producer and musician with Grammy winning artists like Wu Tang Clan, Quincy Jones, CeeLo Green, Q-Tip, Pete Rock, Organized Noize, Peter Wolf, Blackalicious, and of course his hero and former partner Nile Rodgers.

Al Risi

Head Of Music Supervision

Al is the founder and head of music supervision at creative music agency Groove Guild, he unites three decades of experience in the music industry with genuine awe of music’s power to move people and create indelible memories.  Al began his career at Universal Music Group, where he helped develop the careers of Beck, Eminem, Counting Crows, Blink 182, and Weezer, among others. In 2013, he founded Groove Guild, a creative music agency that creates and curates music and sound for all media. Groove Guild provides supervision, original music, sound design and sonic strategy for some of the world’s biggest brands including Volkswagen, Google, SpaceX, Coca-Cola and Verizon. His work for Volkswagen garnered several awards including top honors from Association of Music Producers (AMP), The Clios (Clio Music) and Association of Independent Commercial Producers (AICP).

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Paul Riggio

Creative Director

Paul has been a professional composer and multi-instrumentalist for more than 20 years, translating the emotional power of music to the screen. Riggio began his career playing in bands and earning a degree in film scoring from Berklee College of Music. Since then, his diverse skill sets have led him to work as a composer, sound designer, hip-hop producer and electronic music producer. Riggio has composed music for some of the world’s largest brands including Apple, American Express, BMW, Burger King, Mastercard and Reebok. 
After making a name for himself at Big Foote Music + Sound for 8 years, Riggio broke off to start his own NYC-based music house, So Loud Music, in 2006. After a successful run, he joined forces with music supervisor Al Risi at Groove Guild, becoming a company partner in 2014. As creative director at Groove Guild,  Riggio is the channel between the agency and artist, guiding the talent and ensuring high-quality music and sound for clients including MassMutual, Volkswagen, Coca-Cola, Nickelodeon and many more.

Jon Vanhala

Head Of Music Intelligence & Activation

Jon created Crossfade Partners to create value where culture meets tech meets brand. He works with creators, advanced technology companies, and the music industry on growth & partnerships. He's obsessed with audience analytics and insights and the power and value of music for brand strategy and activations. He's also a former professional musician who led digital, sync, new tech, and brand partnerships at Universal Music Group's largest label group. JV loves all styles of music as long as it's the good kind.

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Press Room

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Groove Guild forms new sonic branding collective

5 Minutes with Marco Vitali

Sonic Lens on the benefits of creating a truly holistic sonic brand.

Muse by CLIO liner notes by Al Risi of Groove Guild

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