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A Sonic Branding Collective

Created For Today's Sound-On World

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Sonic Branding Is No Longer

A Nice To Have

It's As Important As Your Visual Identity

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Music & Sound Transcend

Geography
Demography

Language 

Culture

What Is Your
Sonic Identity?

Do you have one?

"If you're going to focus on one thing this year make it audio branding." 

- AdAge

"Sonic Identity has become the latest front in branding's battle for (consumer) attention!"
- Bloomberg

"The explosion of touchpoints provokes a fundamental shift in how brands use and invest in audio assets."

- Forbes

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Bespoke System

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Proprietary Process

Our music intelligence process has guided some of the worlds most iconic brands!

Best In Class
Sonic Branding

DISNEY JUNIOR - Award Winning Sonic Branding
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SONIC LENS

DISNEY JUNIOR - Award Winning Sonic Branding

Sonic Lens audio rebrand of DISNEY JUNIOR EMEA won 2 x PROMAX UK GOLD for "Best Kids", was nominated for PROMAX GLOBAL EXCELLENCE for "Best use of Music with Lyrics", and was a finalist at 2020 MUSIC+SOUND AWARDS for "Best original composition in a TV trailer or promo". "We had the pleasure of working Marco and his team at Sonic Lens who created a comprehensive musical and sound design package for the Disney Junior channel & social platforms as part of an EMEA rebrand project. This included a master track, several idents, music video and a memorable mnemonic. Music and sound was at the front of our thinking as vitally important for a preschool kids audience. We needed to create an earworm that was uplifting, fun and would help us define our new brand positioning. Throughout the project, the attention to detail was astounding. They used extensive data and research to test sounds and musical styles. This helped the creative process and ensured we explored several routes and through a process of elimination focused on the right tracks and sounds. This was a new approach for us. It enabled us to pinpoint specific connection points with our audience with laser accuracy and deliver on key objectives on our original brief. As a collaboration this was one of the most enjoyable projects I have ever worked on. I wouldn't hesitate in recommending Marco and his team at Sonic Lens. Music and Sound can define a brand and we had incredibly positive feedback from both our audience and internally at the Walt Disney Company." Andrew Cort EMEA Creative Director Creative Services, Media Networks, Walt Disney Company
HISTORY CHANNEL / A&E Networks : Award winning sonic branding
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SONIC LENS

HISTORY CHANNEL / A&E Networks : Award winning sonic branding

Powered by Sonic Lens we worked with A&E Networks to create an audio brand for the History Channel. It had to sit comfortably alongside both programming of immense production value and gritty, reality shows, and everything in between. To achieve this flexibility, while still creating an ownable system, Sonic Lens used classic rock, a pioneering spirit and the notion of time as inspirations. Judges thought it was a well-developed strategy that linked history together with music. “A bold, but sensible approach,” said one. “The result is very convincing.” Project description: History Channel produces a lot of original content across both reality and historical drama and was looking to create a sonic identity system to tie all of their content across both worlds together organically.  Given the HBO-like quality of original dramas such as Vikings or Project Blue Book, History needed an extremely flexible audio signature that could feel very 'premium' across different genres and also fit comfortably with all their authentic real world content across a wide variety of reality programming.  As the proliferation of screens and channels has caused viewing habits to shift away from linear and perception of content to become more commoditized, brand attribution could no longer be taken for granted and the need for a flexible sonic identity system that could represent the essence of the History brand, help cement greater brand attribution across all channels, connect a wide portfolio of varied content under one master brand, and even drive engagement across social media became a challenge in need of a sophisticated approach.  The solution had to be a perfect distillation of all their strategic branding and marketing needs into a simple musical idea that could work like a skeleton key across linear and beyond. We relied upon 'music intelligence', a process that puts strategy first, to first position the brand in the competitive landscape and then uncover the most potent sonic ingredients and structure for an audio signature.  TransformAwards '21 "Best use of audio branding" and Music+Sound '21 "Best composition in branding" finalist.